hola, hey!
I’m Adriana, a visual designer who’s taken a bit of an interesting path—starting as a professor, then diving into product design, and now leading design teams. These days, I’m the Head of Design at Arcadia, where I get to work with an awesome team of designers on projects that help build a more sustainable world. My goal is to help my team reach their full creative potential, and make sure we’re all having a little fun along the way.
Before joining Arcadia, I led design teams at Coursera, Wayfair and VMLY&R. Oh and when I’m not in design mode, I’m probably illustrating children’s books or getting lost in my latest miniature building project.
Journey-centric design
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Business design
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Team culture
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Journey-centric design // Business design // Team culture //
Design leadership.
Growing, mentoring and amplifying the impact of design within the business and our team culture.
Design process
Learn more about my approach to leadership and what I believe in creating a thriving team culture.
Leadership and Culture
A collaborative approach to structuring our team's design process.
Management tools
Some of the management tools I've used to keep teams aligned, productive, and growing.
Featured projects.
Some of my favorite projects, both as an individual contributor and as a design lead, where I've had the opportunity to create impactful designs and lead teams to success
Coursera
Elevating the product detail experience
Helping users to build learning habits
Arcadia Dashboard
Building a platform that empowers energy innovators to drive sustainability.
Wayfair
Arcadia
Reducing payment declines